Howard Sharman

My background in the commercial world was in business magazine publishing and information provision – magazines, newsletters, conferences, exhibitions and the Internet.  Starting as a journalist I later moved over to the commercial side of the business and then on to general management.  Working for a small LSE-quoted company I was also involved in M&A work.  I manage consultancy projects for EP on a wide range of business strategy, sales & marketing, income generation, product development and communications topics.  Lately I have been working on a number of ‘digital’ projects working with charities looking at launching or developing websites, developing apps, even software development.

Key skills & experience

In my publishing career I initially trained as a journalist and learned the skill of using desk research backed up by interviews to become an ‘instant expert’.  Later I produced magazines, conferences or websites for a number of different markets, and so learned quickly how to identify the key similarities – and the differences – between the markets.  My work in M&A made me very comfortable with producing business plans.  And I lived through the first 15 years of the digital transition of printed magazines to interactive websites – including managing an in-house web development team.

 

Services

Recent projects

My recent projects have included:

  • Big Potential-funded projects for: a small charity that had developed its own software; and a national charity looking to launch a paid-for website;
  • Developing a sales and marketing plan to help an arts charity market itself and its services to the commercial world;
  • Research into the local newspaper market in London for a social enterprise that was considering entering the market;
  • Producing a brochure and a local marketing and awareness-raising strategy for a charity working with the homeless;
  • Initial ‘Leadership and Location’ research, followed by detailed due diligence for the merger of two medical charities;
  • Assessment of the viability of a charity, largely funded by the Cabinet Office, involving a review of the potential of its online products.

Other information

In 2008 I gained an MSc in Environment & Sustainable Development at University College London.  I am a trustee of participatory photography charity PhotoVoice (www.photovoice.org). Alongside project work for Eastside Primetimers, I also work through my own company, ERD Associates, as a media consultant in the business-to-business sector, advising publishing companies on strategy, consulting on operational issues and working on all aspects of acquisitions (initial research, approaches to acquisition targets, due diligence, integration).

 

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