Strategy: Institute of Biomedical Science

The Institute of Biomedical Science (IBMS) is the leading professional body for scientists, support staff and students in the field of biomedical science, representing over 20,000 members in 30 different countries. For over 100 years, IBMS have been dedicated to the promotion, development and delivery of excellence in biomedical science within all aspects of healthcare and providing the highest standards of service to patients and the public.



  • New three-year strategic plan document
  • Action plan and detailed costed programme
  • Outcomes Assessment
  • Design and delivery of a strategy workshop for Council and senior staff
  • Improved engagement in the strategy process from Council, staff and members

Project Need

IBMS needed to refresh their three-year corporate strategy, but were concerned about a lack of member engagement with the strategy process. Previously, few members of the Council or IBMS staff were involved with shaping the strategy document, seeing it as a necessity but perhaps undervaluing its importance. There was a need to create a shared vision and direction for the organisation. IBMS were therefore in need of external facilitation to engage more members in the strategy formation process and ensure that the voices of all members were represented.


Eastside Primetimers’ assigned consultant Jo Gratrick used several approaches to improve engagement of the Council and IBMS members with the development of strategy. These included:

  • Designing and implementing a strategy workshop for Council members and senior staff at the organisation’s annual away day
  • Reaching out to membership via social media to gain their input
  • Facilitating discussion between the internal team and the Council, taking the opinions of both into account

Jo also completed an outcomes assessment to identify where the organisation was delivering and where there was room for improvement. All of this was used to put together and write a new three-year strategic plan that ensured the voices of all members were heard and that ownership for the document could be taken across the organisation.

A year into their new strategy, IBMS chief executive Jill Rodney reported that the organisation is benefiting from improved member engagement and an added vibrancy in their services. IBMS were particularly impressed by the match between the consultant and the organisational requirements, and this consequently led to IBMS requesting a second piece of work with Eastside Primetimers.


How can we help you?

If you would like to learn more about this project or talk to us about how we could help your organisation, contact us now on 020 7250 8334 or at to arrange a conversation with one of our specialists.

Institute of Biomedical Science“We really enjoyed working with Eastside Primetimers as we developed our three-year strategy. They quickly demonstrated they understood our needs and identified great consultants to work with us, who led us through the process and offered challenge when we needed it. Richard Litchfield and Jo Gratrick were highly knowledgeable and greatly skilled, and their input helped us achieve our goal of a strategy that is meaningful to our trustees, members and staff. I would have no hesitation recommending working with Eastside Primetimers and have engaged them again on another piece of work” Jill Rodney, Chief Executive


Eastside Primetimers