Senior Recruitment: NOAH

NOAH (New Opportunities and Horizons) is an established Luton-based charity working across Bedfordshire, offering hope and support to people struggling against homelessness and exclusion. They achieve this through a welfare service providing food, clothing, medical and dental care, outreach support and advice on accommodation and income support; by running training courses to prepare people for life and employment; and creating opportunities for people who are long-term unemployed to gain work experience and training. The charity is one of many around the world which draws its inspiration from St Vincent de Paul, who taught about the importance of active work to help the poorest in society.


Project Need

NOAH were founded as a grassroots charity over 30 years ago, but had begun to grow rapidly, stretching both their senior management and governance teams. While they strive to spend as much of their income as possible on their core beneficiaries, this growth and the need to further expand their fundraising base led NOAH to conclude that they needed to invest in core capacity, in order to ensure and sustain the robustness of the frontline services. The organisation’s finance and fundraising functions had previously been outsourced, and the time had come for them to develop full-time and in-house capacity. They asked Eastside Primetimers to recruit for two key senior roles:

  • A Head of Finance
  • A Head of Fundraising & Business Development

EP Solution

Eastside Primetimers consultant Paul Venning led a search for candidates for each of the required positions, starting by working with NOAH to understand as much as possible about the background and strategic ambitions of the organisation – this would inform the context and the challenges facing the new roles and enable the consultants to fully advocate for NOAH with prospective candidates. Communication skills, aptitude for teamwork and experience with building a fundraising strategy were key priorities. Eastside Primetimers’ Uimpact partner Julia Perry supplemented the interview process with behavioural assessments, in order to test the best fit soft skills (motivators, behaviours and emotional  intelligence) of the candidates and ensure fair and inclusive judgements were made.

Number of candidates:

  • Head of Finance: 22 applicants, 10 interviewed by our consultant, 7 placed on a client review longlist, then a final four on a client interview shortlist
  • A Head of Fundraising & Business Development: 38 applicants, 13 interviewed by our consultant, 7 placed on a client review longlist, then a final three on a client interview shortlist

Project Outcomes

NOAH now has both a full-time Head of Finance, making this central functions and their accounting systems more sustainable, and with a Head of Fundraising is also able to pursue a capital fundraising strategy which includes raising £5m to refurbish their main centre in Luton.

  • The new Head of Finance is Jennifer, an ACCA-qualified, highly experienced finance professional who also has a degree in Applied Accounting. Jennifer was previously Head of Finance at an international charity
  • The new Head of Fundraising is Lisa, a highly accomplished senior fundraising leader, whose extensive experience covers capital campaigns, corporates, individual giving, challenges & events, trusts and grants. She was previously with The Bedford College Group, where she was Head of Marketing) and two hospice care organisations, where she was Director of Fundraising & Marketing

The new strategic plan is also helping them to build firmer relationships with key funders and local political figures.

How can we help you?

For more information or to discuss your resourcing needs or recruitment options, contact Bernice Rook on 07973 141178 or at


Eastside Primetimers